Business Lab was contacted by Aoraki Development to assist with gauging the support for and ultimately establishing a formal representative body for the Timaru CBD.
Using structured innovative engagement, members of the CBD community participated in a process of identifying the opportunities a representative group would focus on. This was done in partnership with Timaru District Council with the aim of opening communication lines between Council and the business community.
A Timaru CBD Summit was staged as a pivotal step in the engagement process. Over 100 attendees provided input into the contents of a proposed strategic plan for a representative group. The events were well publicised and featured in a Timaru Herald article.