Great places don't just happen – they are created!
Why Papakura! is not a question, it's an answer. Working with the Papakura Business Association, local businesses and developers, commercial real estate agents and the community – we wanted to know what information would attract new investors to Papakura. Why Papakura! is the result. It's a unique initiative by a proactive business association to promote it's town centre to the people who really matter – those who invest time, money and effort in shaping its future.
The Business Lab team engaged a wide variety of current and potential investors to research the prospectus content, as well as intermediaries like commercial real estate agents, and the local business community to really understand what new investors would want to know about Papakura in deciding whether to invest there.
As with all our work, a critical element of the project was ensuring a collaborative and engaging approach, with input being driven by the relevant communities and people involved – all of whom have invested in shaping the future of Papakura in one way or another.
Since publication, over 2,000 copies have been printed.