Local economic development brings together a range of players to build up the economic capacity of a local area and improve its economic future and quality of life for individuals, families and communities.
Our collaborative approach to engagement enabled the Waitematā Local Board to think widely when identifying stakeholders for whom economic development in the City Fringe was a priority.
On behalf of the Board we interviewed managers and chairs from City Fringe Business Improvement Districts and Business Associations, Tertiary Institution Strategic Relations Managers, champions of Social Enterprise, council staff, property developers and business community leaders. Common themes emerged for both individual and shared economic development priorities.
At the engagement event for the wider group of stakeholders the most important issues affecting the whole group were pulled out. This information was combined with relevant material obtained from an extensive review of council documents and business association plans into an economic development plan for the Board.
This plan is aligned with the 6 key outcomes in the draft Waitematā Local Board plan and clearly articulates whether the role of the Local Board is to Lead, Enable or Advocate for each initiative.
Our collective impact approach meant that the final plan included the Board's role desired outcomes and opportunities. Most importantly it was truly representative of the economic needs of City Fringe organisations and gave the Board an understanding of the issues and the confidence to address them.