Business Lab was approached by Nelson City Council (NCC) to help facilitate the inaugural Nelson City Events Strategy Framework. With the amalgamation of the regions economic development functions into the new Nelson Regional Development Agency (NRDA), the timing was good to clarify how best the Council and this new Council Controlled Agency could work together to maximise the value of events for Nelson.
Over a five week period, Business Lab undertook engagement with key NCC and NRDA representatives which helped inform an internally focused events planning workshop. Engagement with the wider events sector will follow phase one engagement.
Working with an oversight group, a draft framework was developed and subsequently presented to Councillors in mid June. The strategy has since been approved resulting in an Events Development Committee combining representatives of both organisations. The Committee will work with one set of criteria in developing and assessing event opportunities for Nelson.